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The spread of diabetes in India, particularly in the south, is associated with the consumption of rice. Recently, studies have established that the causative link to diabetes is with “polished white rice” not any rice. It is increasingly being established that unpolished red and brown rice do not cause diabetes. In fact, red rice is known to have many beneficial health effects and is also nutritionally superior.

Rice is the most important crop for Asians. For us in India, especially in the south, east and north eastern regions, rice is the staple food and it decides the landscape and rural economy. It is our heritage. It is our identity

Unpolished rice is rich in fibre, Vitamins B2, B12, E and other minerals. As the grains are fibre-rich, the rice is digested slowly and the release of sugar into the blood occurs at a slower pace than with white rice.

White rice has come into our families only a few decades back. If we ask our wise grandparents, they would say how they cultivated their paddy lands and used unpolished rice in their kitchens. Infact, there was a time when these terms ‘polished rice’ and ‘unpolished rice’ never existed! The Britishers established rice mills and unfortunately, polished rice came into use.

We all buy polished white rice and are concerned about the “quality” (for us, quality means how silky and bleached the rice is?) and price. We are not aware of how it is cultivated and processed or polished which removes all the vitamins and other nutrients which our body requires.

India had two lakh varieties of rice before Green Revolution. More than five thousand varieties were available in Tamilnadu.of which only 200 varieties are available now. Indian farmers had given up traditional rice varieties for high yielding varieties (HYVs) during the Green Revolution.

Each variety is unique and has healing properties. There are varieties which can withstand flood, heavy winds and some varieties can grow with very less water. Each one caters to people with different needs like one with diabetes, pregnant women, one for lactating mothers due to its high calcium content, and so on… Last but not the least they are tastier!

We as consumers have a bigger role in reviving rice. We have to eat diverse foods, thereby promoting their cultivation to save agro-biodiversity. We need to welcome these treasures into our homes and diets.

Black Rice-(Forbidden Rice) Black Rice-(Forbidden Rice)
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Brand: AR4
Amongst health and fitness enthusiasts. Some suggest shunning it altogether while some advice that it's better to switch to healthier alternatives like brown rice, red rice and quinoa. Amongst these 'healthier' options, nutritionists have also started recommending a certain 'forbidden' vari..
Rs. 179
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Rich in dietary fibres that makes us feel full and thus helps in weight controlDiabetic-friendly; Does not spike insulin; It is nutritionally superior compared to normal wheat and considered best for diabetic managementNaturally low in Gluten Content; It has relatively low gluten content. People wit..
Rs. 189
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Brand: Timbaktu
About the productOrganic Red Rice is rich in magnesium which helps in fighting Asthma and helps maintain bone health. It also lowers the risk of obesity. Red Rice can also prevent you from heart disease and may help in lowering cholesterol. Organic, natural, non gmo, vegan, diet food, detox foo..
Rs. 125
Ex Tax:Rs. 125
Brand: Timbaktu
Tasty, healthy, fibre packed &low gluten flour.  Legal Disclaimer: :While we are sourcing the product form the farmer to ensure that product information is correct, on occasion manufacturers may alter their ingredient lists. Actual product packaging and materials may contain more and/o..
Rs. 75
Ex Tax:Rs. 75
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